I’m beyond excited to share a major milestone in our journey—In My Mind, I’m Already Retired, LLC is now officially trademarked!

This moment marks the culmination of vision, persistence, and purpose. What began as a mindset has evolved into a brand that celebrates freedom, creativity, and the joy of living life on your own terms. Now, it’s legally protected and ready to grow even further.

But that’s not all…

Our flagship product line, Beach Body Butter, is in the final stage of trademark registration. This means we’re just steps away from securing the identity of a brand that’s been built with love, intention, and a whole lot of mango butter. From the surf to the shelf, Beach Body Butter has always been about nourishing your skin and your spirit—and soon, it’ll be officially protected too.

These milestones aren’t just about paperwork—they’re about progress, legitimacy, and the power of dreaming big. I’m so grateful to everyone who’s supported this journey, and I can’t wait to keep building, creating, and inspiring.

Stay tuned for more updates, new product drops, and behind-the-scenes stories from our journey. The best is yet to come!